An honest, brave, caring, creative and smart team player.

Brooke Tierney started The Sister in 2018 on the belief that every business needs “a sister”.

Our Truth

After 20+ years of experience and collaboration with clients, The Sister still thinks and acts like a brand team.

The Sister is a holistic brand management team. Expert marketers who have created and launched new brands, restructured & saved others, and built margin back into businesses through commercial intuition and nous. Refusing to get bogged down in ‘the process’ that stops brilliant thinking, with zero ego and a no-fuss approach, The Sister are here to flip the mundane consulting world on its head.

What we do

Create Brands

  • Brand Positioning & Identity
  • Visual Identity
  • Brand Naming
  • Brand Mark Design
  • Packaging & Label Design
  • Portfolio Strategy
What we do

Build Brands

  • Commercialisation of Brands
  • Brand Planning
  • Category Management & Pricing
  • Portfolio Management
  • Innovation and NPD
  • Account / Retailer Engagement
  • Activation
What we do

Communicate Brands

  • Consumer Connections framework
  • Creative Territory & Production
  • Creative execution
  • Copywriting
  • Social Media Strategy & Management
  • Media Strategy
  • Website Design
What we do

Manage Brands

  • Outscourced Brand & Creative Team
  • Category Management
  • Project Management
  • Stage Gate Build & Manage
  • Agency Management
  • Research Agency Management

Our Clients

At The Sister we're fortunate to have worked with some inspiring clients. Here's just a few.

Banter Agency
Cartology
Chakra Intelligent Skin
Chamberlain Foundation
Diving Victoria
FibreCycle
HIP Pocket
Hotelstaff
Imperial Brands
Lamb Weston
Lucky Nuts
Melrose Health
Nuchev
Point 3 Design
Pullar Cold Storage
Purearth Foods
The Untangled Mind
Banter Agency
Cartology
Chakra Intelligent Skin
Chamberlain Foundation
Diving Victoria
FibreCycle
HIP Pocket
Hotelstaff
Imperial Brands
Lamb Weston
Lucky Nuts
Melrose Health
Nuchev
Point 3 Design
Pullar Cold Storage
Purearth Foods
The Untangled Mind
The Untangled Mind
Purearth Foods
Pullar Cold Storage
Point 3 Design
Nuchev
Melrose Health
Lucky Nuts
Lamb Weston
Imperial Brands
Hotelstaff
HIP Pocket
FibreCycle
Diving Victoria
Chamberlain Foundation
Chakra Intelligent Skin
Cartology
Banter Agency
The Untangled Mind
Purearth Foods
Pullar Cold Storage
Point 3 Design
Nuchev
Melrose Health
Lucky Nuts
Lamb Weston
Imperial Brands
Hotelstaff
HIP Pocket
FibreCycle
Diving Victoria
Chamberlain Foundation
Chakra Intelligent Skin
Cartology
Banter Agency
"
Brooke Tierney and The Sister are a force to be reckoned with. Brooke has this rare ability to combine rigorous creative strategy with a pragmatic commercial lens that puts her in a different league of marketing. Brooke is a true leader that you need on your team. She thinks big but is grounded in the small too. I’ve had Brooke as both my client (at Monde Nissin) and as a sister agency collaborating together on a key client of The Sister’s (FibreCycle) and she’s a pleasure to work with both professionally and personally.
"

Paul Den

Co-Founder
Banter Agency
"
Brooke & The Sister is AMAZING! Ironically given my profession as a psychologist, I do not like being in the hot seat. Brooke has such a genuine vibe that she effortlessly puts you at ease. She has the willingness, drive, knowledge and expertise to challenge you so that she brings out the best in you and your business. Since working with The Sister on my own re-brand, it's brought clarity to what I do, increased referrals and many clients have spoken of resonating with the theme of 'untangling' their mind. I can't recommend Brooke & The Sister team enough!!
"

Lauren Daniell

Psychologist
The Untangled Mind
"
I know working with Brooke and The Sister consulting team was one of the best decisions I have ever made. After 12 years, the business needed a rebrand to represent how we have evolved and Brooke understood this perfectly. Brooke and her team were professional but so fun, smart and witty. They were creative and passionate about bringing our business into a new dimension. I can't thank The Sister enough. I continue to work with them on projects, marketing advice and mentoring and can't wait to see what we can do together in the future.
"

Kiki Chakra

Founder & Director
Chakra Intelligent Skin
"
The Sister helped take our business from being operationally led at its core to a brand led organisation, creating a number of distinctive brand assets. They assisted in creating breakthrough communication platforms and developing unique innovation in the pet care space. Brooke and the team at The Sister became a core part of the commercial team that utilised a fact based, insight led approach that enabled us to significantly grow our market share and leadership position in the past four years. Our business would not be where we are now without the help given by The Sister.
"

Steve Adams

Managing Director
FibreCycle
"
With a unique and creative approach, The Sister helps to provide clarity for brands - without over-complicating the process. Brooke and her team are able to cut through the layers of thought and discussion to identify the key message. The Sister brings an open ear and a curious mind to find nuggets of gold. The team have a knack for identifying clear brand positioning and support for brands whilst having fun in the process. Having worked with Brooke multiple times, I like the no-nonsense approach, the creative thought process and The Sister's proven ability to add value to brands. In a nutshell, The Sister can cut through the noise and find answers to branding problems. It is efficient, you will laugh and you will probably land someone you could not have imagined.
"

Angela Piasente

Head of Marketing
Lamb Weston

We’d love to hear about your project